Give every image a job
Before a shoot, ask where the image will appear. A website banner, a profile portrait and a product listing need different framing and detail. Plan for the final use.
STUDIO NOTES
A clearer way
to think creatively.
A few practical starting points for building a more considered brand presence.
Consistency builds recognition
Use a small, defined colour palette and a clear type hierarchy. Repeating those decisions across your website, social posts and printed material makes your brand easier to recognise.
Make the next step obvious
A visitor should understand what you offer and how to enquire. Clear service pages, useful examples and a visible contact route help turn attention into a conversation.
Start a campaign with a destination
Know where interested people should go after seeing your content. The landing page, enquiry process and message should all support the same goal.